The First Annual
Americas Dealer Conference
In Pursuit of Quality Time
The Brief
Sound United was spending over a million dollars a year to show up at trade shows across North America. Unfortunately, trade shows are notoriously challenging environments for building customer relationships.
There had to be a better, more focused, more cost-efficient way. It was my job to figure it out.
We took over the famed Hotel Monteleone in New Orleans for a week.
The conference kicked off with a fully produced, multimedia keynote address.
We delivered unforgettable musical performances.
The event was branded with high-energy imagery and customer-focused messaging.
We built a CES-style trade show experience in the hotel.
Product demos were personalized and intimate.
Big Results in the big easy
We closed millions of dollars in sales directly from the show.
More than 75% of dealers said the event caused them to build stronger business partnerships with Sound United. And 90% of dealers said they’d come again next year.
We were able to invest 30% of our trade show budget back into the business.
Let’s talk.
Want to show your customers how awesome you really are?